The Moderators of Post Purchase Regret
نویسندگان
چکیده
منابع مشابه
Modeling regret effects on consumer post-purchase decisions
Purpose – The purpose of this paper is to assess how regret affects consumer satisfaction levels, extent of rumination, and brand-switching intention. The paper also seeks to examine any mediating effects between regret and rumination that can be found due to consumers’ negative emotions. Design/methodology/approach – A purchase-decision scenario was presented to 125 undergraduate students. A b...
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When deciding when to make a purchase, people often compare their outcomes to those that would have occurred had they purchased earlier or later. In this article, we examine how preand postpurchase comparisons affect regret and satisfaction, and whether consumers learn to avoid decisions that result in regret. In the first two experiments, we show that information learned after the purchase has...
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W model a dynamic purchase context in which a consumer is uncertain about the product’s valuation. The consumer has two purchase opportunities for the product: forward purchase in Period 1 or spot purchase in Period 2. Two forms of regret are considered: buyer’s regret over the money paid in excess of his valuation of the product when buying forward and hesitater’s regret for the lost opportuni...
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a comparative move analysis of the introduction sections of ma theses by iranian and native post-graduate students
since esp received universal attention to smooth the path for academic studies and productions, a great deal of research and studies have been directed towards this area. swales’ (1990) model of ra introduction move analysis has served a pioneering role of guiding many relevant studies and has proven to be productive in terms of helpful guidelines that are the outcome of voluminous productions ...
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ژورنال
عنوان ژورنال: Journal of Marketing Research and Case Studies
سال: 2011
ISSN: 2165-7009
DOI: 10.5171/2011.511121